In the war of PC Vs. Mac, I feel like I'm the winner.
The "I'm a PC" ads did in fact, warm my heart a little, but that is just because people -- tons of people -- do use Microsoft computers even though they know they are "uncool" and "not necessarily dependable." Other words like "vulnerable to attack" and "clunky" also come to mind, but either way I'm going to use a PC and I dont see this changing anytime soon.
BUT I do find those Mac ads cute. Not so much Justin Long's whatever attitude, but more for the ever-wise John Hodgman's wit. And tweed is nice.